Swinburne University of Technology

Diploma of Marketing and Communication

BSB52415

Hawthorn

This diploma equips you to create strategic plans and deliver marketing campaigns in a structured and controlled way to take advantage of opportunities within markets.

There are multiple ways to study Diploma of Marketing and Communication with Swinburne University of Technology

  • $5,980*

  • Compare

  • Gov. subsidised (VIC)

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Hawthorn

    • August 2017

    • Full time (12 months), Part time (2 years)

    • In class

    In class Full time (12 months), Part time (2 years)

  • $8,500*

  • Compare

  • Full price

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Hawthorn

    • August 2017

    • Full time (12 months), Part time (2 years)

    • In class

    In class Full time (12 months), Part time (2 years)

*Verified June 23, 2017. Prices and fees are advertised by the provider and may be estimates only. Prices and fees can vary or change. Please check with the provider before enrolling. To learn more, read our editorial policy.

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How it works

Entry Requirements
Unit(s) of study

One, some or all of these entry requirements must be met. Check with the provider before enrolling.

Recognition
Nationally recognised under the Australian Qualifications Framework.
Assessment
Coursework, assessment

Course Overview

By completing this qualification successfully you’ll acquire skills and knowledge that prepare you for employment in one of the roles listed below.
  • Campaign Manager
  • Executive Assistant
  • International Marketing Coordinator (Education)
  • International Marketing Manager (Education)
  • Legal Services Support Officer
  • Marketing Coordinator
  • Marketing Manager
  • Marketing Team Leader
  • Paralegal
  • Product Manager
  • Public Relations Manager
  • Sales Manager

Course Content

To obtain a Diploma of Marketing and Communication with Swinburne University of Technology, you’ll need to complete some or all of the following units of study successfully. Units may vary or change so check with the provider before enrolling.

A total of 12 Study Units must be completed to attain this qualification.

Core Units

3 Core Units must be completed to attain this qualification.

  • Interpret market trends and developments
    BSBMKG507

  • Design and develop an integrated marketing communication plan
    BSBMKG523

  • Undertake project work
    BSBPMG522

Elective Units

9 Elective Units must be completed to attain this qualification.

  • Develop a media plan
    BSBADV507

  • Manage budgets and financial plans
    BSBFIM501

  • Identify and evaluate marketing opportunities
    BSBMKG501

  • Plan market research
    BSBMKG506

  • Implement and monitor marketing activities
    BSBMKG514

  • Plan and implement sponsorship and event marketing
    BSBMKG521

  • Develop strategies to monetise digital engagement
    BSBMKG526

  • Plan social media engagement
    BSBMKG527

  • Develop and manage complex public relations campaigns
    BSBPUB502

Course Provider

For more than 100 years, Swinburne has been committed to innovative education, producing outstanding graduates and delivering enduring outcomes for our industry partners. With a focus on science, technology and innovation, our reputation for high quality, engaged teaching and research is reflected in Swinburne’s consistent ranking among the top 3% of universities in the world.

Registered
1998
Courses
258
Provider Type
Government
Restrictions

No Restrictions