RMIT University (RMIT)

Diploma of Marketing and Communication

BSB52415

Melbourne City

This diploma equips you to create strategic plans and deliver marketing campaigns in a structured and controlled way to take advantage of opportunities within markets.

There are multiple ways to study Diploma of Marketing and Communication with RMIT University (RMIT)

  • $4,750*

  • Compare

  • Gov. subsidised (VIC)

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Melbourne City

    • July 2017

    • Full time (6 months)

    • In class

    In class Full time (6 months)

  • $6,500*

  • Compare

  • Full price

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Melbourne City

    • July 2017

    • Full time (6 months)

    • In class

    In class Full time (6 months)

*Verified June 23, 2017. Prices and fees are advertised by the provider and may be estimates only. Prices and fees can vary or change. Please check with the provider before enrolling. To learn more, read our editorial policy.

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How it works

Entry Requirements
Check with Provider

One, some or all of these entry requirements must be met. Check with the provider before enrolling.

Recognition
Nationally recognised under the Australian Qualifications Framework.
Assessment
Coursework, assessment

Course Overview

By completing this qualification successfully you’ll acquire skills and knowledge that prepare you for employment in one of the roles listed below.
  • Campaign Manager
  • Executive Assistant
  • International Marketing Coordinator (Education)
  • International Marketing Manager (Education)
  • Legal Services Support Officer
  • Marketing Coordinator
  • Marketing Manager
  • Marketing Team Leader
  • Paralegal
  • Product Manager
  • Public Relations Manager
  • Sales Manager

Course Content

To obtain a Diploma of Marketing and Communication with RMIT University (RMIT), you’ll need to complete some or all of the following units of study successfully. Units may vary or change so check with the provider before enrolling.

A total of 12 Study Units must be completed to attain this qualification.

Core Units

3 Core Units must be completed to attain this qualification.

  • Interpret market trends and developments
    BSBMKG507

  • Design and develop an integrated marketing communication plan
    BSBMKG523

  • Undertake project work
    BSBPMG522

Elective Units

9 Elective Units must be completed to attain this qualification.

  • Develop a media plan
    BSBADV507

  • Create mass print media advertisements
    BSBADV509

  • Identify and evaluate marketing opportunities
    BSBMKG501

  • Plan and implement sponsorship and event marketing
    BSBMKG521

  • Develop strategies to monetise digital engagement
    BSBMKG526

  • Plan social media engagement
    BSBMKG527

  • Mine data to identify industry directions
    BSBMKG528

  • Manage client account
    BSBMKG529

  • Write persuasive copy
    BSBWRT501

Course Provider

By choosing RMIT, you’re choosing a global university recognised for leadership and innovation in technology, design and enterprise.

RMIT offer you an education that will prepare you for success, expose you to new ideas and equip you with skills and knowledge to transform your future.

At RMIT you will learn how to make a positive and lasting impact in your community. Your degree will be supported by our international reputation for excellence in professional and vocational education and quality research.

Registered
1995
Courses
208
Provider Type
Government
Restrictions

No Restrictions