Melbourne Polytechnic

Diploma of Marketing and Communication

BSB52415

Preston

This diploma equips you to create strategic plans and deliver marketing campaigns in a structured and controlled way to take advantage of opportunities within markets.

There are multiple ways to study Diploma of Marketing and Communication with Melbourne Polytechnic

  • $4,000*

    + $250 fees

  • Compare

  • Gov. subsidised (VIC)

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Preston

    • July 2017

    • Full time (6 months)

    • In class

    In class Full time (6 months)

  • $5,500*

    + $250 fees

  • Compare

  • Full price

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Preston

    • July 2017

    • Full time (6 months)

    • In class

    In class Full time (6 months)

*Verified June 23, 2017. Prices and fees are advertised by the provider and may be estimates only. Prices and fees can vary or change. Please check with the provider before enrolling. To learn more, read our editorial policy.

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How it works

Entry Requirements
Certificate IV or higher

One, some or all of these entry requirements must be met. Check with the provider before enrolling.

Recognition
Nationally recognised under the Australian Qualifications Framework.
Assessment
Coursework, assessment

Course Overview

By completing this qualification successfully you’ll acquire skills and knowledge that prepare you for employment in one of the roles listed below.
  • Campaign Manager
  • Executive Assistant
  • International Marketing Coordinator (Education)
  • International Marketing Manager (Education)
  • Legal Services Support Officer
  • Marketing Coordinator
  • Marketing Manager
  • Marketing Team Leader
  • Paralegal
  • Product Manager
  • Public Relations Manager
  • Sales Manager

Course Content

To obtain a Diploma of Marketing and Communication with Melbourne Polytechnic, you’ll need to complete some or all of the following units of study successfully. Units may vary or change so check with the provider before enrolling.

A total of 12 Study Units must be completed to attain this qualification.

Core Units

3 Core Units must be completed to attain this qualification.

  • Interpret market trends and developments
    BSBMKG507

  • Design and develop an integrated marketing communication plan
    BSBMKG523

  • Undertake project work
    BSBPMG522

Elective Units

9 Elective Units must be completed to attain this qualification.

  • Investigate and design e-business solutions
    BSBEBU501

  • Report on finances related to international business
    BSBFIA501

  • Identify and evaluate marketing opportunities
    BSBMKG501

  • Establish and adjust the marketing mix
    BSBMKG502

  • Plan e-marketing communications
    BSBMKG510

  • Implement and monitor marketing activities
    BSBMKG514

  • Conduct a marketing audit
    BSBMKG515

  • Plan social media engagement
    BSBMKG527

  • Write persuasive copy
    BSBWRT501

Course Provider

Registered
1995
Courses
356
Provider Type
Unknown
Restrictions

No Restrictions