Open Colleges

Certificate IV in Marketing and Communication

BSB42415

Study Online

This foundation qualification introduces basic marketing concepts, from buyer behaviour to targeting, and prepares you for an entry level role in an in-house or agency marketing setting.

There are multiple ways to study Certificate IV in Marketing and Communication with Open Colleges

  • $3,032*

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  • Full price

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Online

    • Anytime

    • Self paced (2 years)

    • Online

    Online Self paced (2 years)

  • $3,790*

  • Compare

  • Payment plan

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Online

    • Anytime

    • Self paced (2 years)

    • Online

    Online Self paced (2 years)

*Verified June 26, 2017. Prices and fees are advertised by the provider and may be estimates only. Prices and fees can vary or change. Please check with the provider before enrolling. To learn more, read our editorial policy.

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How it works

Entry Requirements
18 years old, Year 12, Certificate III or higher

One, some or all of these entry requirements must be met. Check with the provider before enrolling.

Recognition
Nationally recognised under the Australian Qualifications Framework.
Assessment
Case Studies, Demonstrations, Knowledge tests, Presentations

Course Overview

Learn the fundamentals of marketing and develop the digital marketing skills needed for success in today's digital marketing industry.

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast paced world of online marketing.

  • Advertising Account Coordinator
  • Analyst
  • Assistant Account Manager (Advertising)
  • Assistant Advertising Account Planner
  • Community Relations Team Leader (Local Government)
  • Copywriter
  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Media Assistant
  • Media Planner
  • Promotions Assistant Manager
  • Public Relations Officer
  • Sales Administrator

Course Content

To obtain a Certificate IV in Marketing and Communication with Open Colleges, you’ll need to complete some or all of the following units of study successfully. Units may vary or change so check with the provider before enrolling.

A total of 12 Study Units must be completed to attain this qualification.

Core Units

5 Core Units must be completed to attain this qualification.

  • Make a presentation
    BSBCMM401

  • Articulate, present and debate ideas
    BSBCRT401

  • Apply digital solutions to work processes
    BSBMGT407

  • Apply marketing communication across a convergent industry
    BSBMKG417

  • Develop and apply knowledge of marketing communication industry
    BSBMKG418

Elective Units

7 Elective Units must be completed to attain this qualification.

  • Review advertising media options
    BSBADV408

  • Profile the market
    BSBMKG401

  • Conduct market research
    BSBMKG408

  • Analyse direct marketing databases
    BSBMKG411

  • Analyse consumer behaviour
    BSBMKG419

  • Create digital media user experiences
    BSBMKG420

  • Analyse and present research information
    BSBRES401

Course Provider

Open Colleges has been delivering quality education for over 100 years. During this time, we have honed our unique learning model to become Australia’s leader in online learning. We’ve achieved this by continuously evolving our approach to meet the needs of our learners by offering flexible, accessible, affordable and supportive courses.

So far, we’ve have helped over 700,000 people gain the skills to launch, change or take the next step in their careers. All of us at Open Colleges put the student at the centre of everything we do, whether that’s helping you find the right course, designing a new course, making improvements to our online campus or giving you the support you need to reach your goals.

Registered
2002
Courses
50
Provider Type
Private
Restrictions

No Restrictions