Cambridge International College

Certificate IV in Marketing and Communication

BSB42415

Melbourne, Perth

This foundation qualification introduces basic marketing concepts, from buyer behaviour to targeting, and prepares you for an entry level role in an in-house or agency marketing setting.

There are multiple ways to study Certificate IV in Marketing and Communication with Cambridge International College

  • $5,700*

    + $600 fees

  • Compare

  • Full price

    Melbourne

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Melbourne

    • February 6, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

  • Melbourne

    • May 1, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

  • Melbourne

    • July 24, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

  • Melbourne

    • October 16, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

  • $6,900*

    + $600 fees

  • Compare

  • Full price

    Perth

    Additional fees may apply

    • Start
    • Duration
    • Delivery
  • Perth

    • February 6, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

  • Perth

    • May 1, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

  • Perth

    • July 24, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

  • Perth

    • October 16, 2017

    • Full time (34 weeks)

    • In class

    In class Full time (34 weeks)

*Verified June 27, 2017. Prices and fees are advertised by the provider and may be estimates only. Prices and fees can vary or change. Please check with the provider before enrolling. To learn more, read our editorial policy.

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How it works

Entry Requirements
Year 11

One, some or all of these entry requirements must be met. Check with the provider before enrolling.

Recognition
Nationally recognised under the Australian Qualifications Framework.
Assessment
Coursework, assessment

Course Overview

The Certificate IV in Marketing and Communication introduces the fundamental principles of marketing concepts in a wide variety of contexts.

A practical and engaging course giving students the opportunity to develop and understand marketing and communication theories, issues and the work practices. The course fosters analytical and critical thinking skills to evaluate information from a variety of sources and provide leadership and support to teams.

  • Advertising Account Coordinator
  • Analyst
  • Assistant Account Manager (Advertising)
  • Assistant Advertising Account Planner
  • Community Relations Team Leader (Local Government)
  • Copywriter
  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Media Assistant
  • Media Planner
  • Promotions Assistant Manager
  • Public Relations Officer
  • Sales Administrator

Course Content

To obtain a Certificate IV in Marketing and Communication with Cambridge International College, you’ll need to complete some or all of the following units of study successfully. Units may vary or change so check with the provider before enrolling.

A total of 12 Study Units must be completed to attain this qualification.

Core Units

5 Core Units must be completed to attain this qualification.

  • Make a presentation
    BSBCMM401

  • Articulate, present and debate ideas
    BSBCRT401

  • Apply digital solutions to work processes
    BSBMGT407

  • Apply marketing communication across a convergent industry
    BSBMKG417

  • Develop and apply knowledge of marketing communication industry
    BSBMKG418

Elective Units

7 Elective Units must be completed to attain this qualification.

  • Coordinate implementation of customer service strategies
    BSBCUS401

  • Profile the market
    BSBMKG401

  • Conduct market research
    BSBMKG408

  • Promote products and services
    BSBMKG413

  • Build client relationships and business networks
    BSBREL402

  • Analyse and present research information
    BSBRES401

  • Write complex documents
    BSBWRT401

Course Provider

Cambridge International College is a specialist provider of vocational and higher education for international students studying in Australia. It has campuses in Melbourne and Perth and provides the following services to its students:

• Orientation • Social activities • Career Assist Program • Learning advisors • Counselling • English language support • Financial aid and support services

Registered
1995
Courses
19
Provider Type
Private
Restrictions

No Restrictions